Digital Media Planning

Our methodology begins with the development of a strategic plan for online/interactive media placement. We utilize our market research to estimate traffic and conduct cost analysis as well as ROI measurement methods. Our media planning is methodological in the sense that it is based on consumer reaction to a specific campaign or targeted purely within the desired positioning of the brand. During this process, placement opportunities are evaluated and negotiated with vendors to ensure cost effective placements and pricing for our clients.

Micro-Targeted Campaigns

Based on site/network, its audience, any targeting imposed, placement sizes/ad opportunities, impressions purchased, and projected visitor counts.

Examples of Campaigns:

• Search Targeted Campaigns
• Content Targeted Campaigns
• Brand Positioning Campaigns
• Promotional Campaigns
• GEO Targeted Campaigns
• Mobile Media Placement
• Interactive Media Campaigns

Lead Generation Programs

Lead generation programs depend on strategic media placement simply because the return on investment can be calculated more accurately and consumers can be engaged more directly and transparently.

Social Media Integration and Management

As internet usage and traffic patterns change, the most powerful traffic online for retailers and service providers is becoming a “public” figure online and on mobile mediums. Consumer reviews and consumer-brand interaction online are now what dictate the positioning of your company or product.