Keyword Targeted Campaigns
SEO – Search Engine Optimization campaigns are based on the following standards:
- Website compliance – Important for correct search engine submission
- Link building – The more relevant links that point to your site the greater your page ran becomes
- Content submission and relevance – The content on your site is as good as the traffic it generates)
PPC – Pay Per Click campaigns are based on the following methodology:
- Phase I – Campaign Set Up
- Phase II – Global Campaign Deployment & Monitoring
- Phase III – Keyword Mining and Campaign Optimization Process
- Phase IV – Evaluation
Content Targeted Campaigns
Contextual advertising is a form of targeted advertising where text, display or video advertisements are automatically placed within related content on web sites or other media, such as mobile phones. Keyword-based contextual advertising is driven by an ad system that scans the text content of a Web page to determine the “theme” of the page and then dynamically places ads on pages that are most related to the content. Through ad networks such as the Google Adwords Content System, advertisers can tap into the huge ad inventory of many web sites across the web.
